10 concrete actions to make your brand visible in ChatGPT, Claude, Perplexity, and Gemini. Each item moves the needle — check them off as you go.
📋 10-point framework⏱ 30–60 min to complete🎯 All four major LLMs
Check off each item as you complete it — progress is saved in your browser.
Your Progress0 / 10 completed
Foundation — Without These, Nothing Else Matters
✓
1
Consistent brand name across every platform
LLMs reconcile brand identity from hundreds of sources. If your brand appears as "Acme Corp", "ACME Corporation", "Acme" and "acme.io" across different sources, the model's confidence in citing you drops. Pick one canonical name and use it identically everywhere: website, LinkedIn, Crunchbase, press releases, product reviews.
🔑 High-signal fix — takes 1 hour
Critical
✓
2
Define and own your brand's core claim
LLMs learn to associate brands with clear, specific claims: "Stripe is the developer-first payment platform," "Notion is an all-in-one workspace." You need one sentence that defines what you are and who you serve — and it must appear verbatim or near-verbatim in your homepage, About page, and at least 10 external sources (reviews, directories, press).
🧠 This is how models learn what you do
Critical
✓
3
Structure content for direct LLM citation
LLMs quote from content that is already structured like an answer: clear H2/H3 headings with question-style framing, short declarative sentences in the first 150 words, numbered steps when explaining a process. Audit your top 5 pages. If the first paragraph is a marketing hook ("We help companies accelerate growth...") rather than a definition or answer, rewrite it.
📝 Most impactful content change
Critical
Technical — Signals LLMs Can Parse Automatically
✓
4
Deploy complete Schema.org markup
Add Organization schema to your homepage with: name, url, description, foundingDate, numberOfEmployees, sameAs (array of all social/directory URLs). Add FAQPage schema to any page with Q&A content. Add Product or SoftwareApplication schema to product pages. Validate at schema.org/validator.
🔍 Gemini especially reads schema
High
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5
Optimize FAQ content for direct question answering
Create a dedicated FAQ page (or FAQ section on key pages) that answers the exact questions users ask LLMs about your category. Research queries by asking ChatGPT: "What are the top 10 questions people ask about [your category]?" Then write tight answers under 120 words each. Perplexity cites FAQ content at 3× the rate of regular prose.
❓ Perplexity's favourite source type
High
✓
6
Create an llms.txt file
Add /llms.txt to your domain root — a plain-text file that tells LLM crawlers exactly how to understand your brand. Include: your canonical brand name, one-sentence description, primary product category, key use cases, and links to your most authoritative pages. Format it like a structured brief for an AI model, because that's exactly what it is.
📄 Emerging standard — early movers win
High
Authority — Third-Party Signals LLMs Trust Most
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7
Build source authority through external citations
LLMs weight brand mentions from high-authority sources heavily: Wikipedia, Crunchbase, G2, Capterra, industry publications, major tech blogs. If your brand isn't on Wikipedia, create a notable-company stub (requires real notability). If not on Crunchbase and G2, add listings this week. Track which third-party sources mention you positively — these are your citation assets.
🔗 High-trust sources → high citation rate
High
✓
8
Pursue comparison and "best of" inclusions
When a user asks "best tools for X," LLMs source from comparison articles. Your goal: appear in at least 5 "best [category] tools" lists on independently-published sites (not your own blog). Pitch journalists and bloggers who've published these lists. Include your product in any open-source or public comparison databases. Each list inclusion is a citation multiplier.
📊 Most ChatGPT recommendations come from lists
Medium
Measurement — You Can't Improve What You Don't Track
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9
Establish a weekly visibility baseline
Run the same 5–10 test queries across ChatGPT, Claude, Perplexity, and Gemini once a week. Record whether your brand is mentioned, where in the response, and whether it's positive/neutral/negative. Without a baseline, you can't tell if any of the above actions worked. This doesn't need a paid tool — a spreadsheet + 30 minutes weekly is enough to start.
📈 Baseline first, optimize second
High
✓
10
Run your free AI visibility scan
Get your brand's AIS Index score across all four engines in 30 seconds — and identify your top citation gaps. Your score benchmarks you against your industry's average, shows which engines cover you least, and surfaces specific content gaps holding you back. Use it as your recurring measurement baseline and share it with your marketing team.
🎯 Free — takes 30 seconds
Medium
🎉 Checklist Complete!
You've covered all 10 AEO fundamentals. Run a free scan to see your current baseline score and which gaps remain.
The checklist tells you what to do. The free scan tells you where you are today — your AIS Index score across ChatGPT, Claude, Perplexity, and Gemini in 30 seconds.