By Industry

AI Search Visibility
Across Every Vertical

AEO isn't one-size-fits-all. What earns citation authority for a SaaS company is different from what works for an e-commerce brand. Each vertical has its own query patterns, benchmark scores, and content priorities.

38
Avg SaaS score
31
Avg DTC score
43
Avg B2B score
29
Avg Agency score

Choose your industry

Each guide includes industry benchmarks, real brand examples, a 5-item AEO checklist, and 3 FAQs with schema markup.

SaaS & Software

AI Search Visibility
for SaaS Companies

38
avg score

When prospects ask ChatGPT "what's the best project management software," your product either appears or it doesn't. Category leaders score 65–80/100. Most SaaS companies are below 40.

HubSpot benchmark81/100
Notion benchmark74/100
Comparison pages Integration docs Use-case pages
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E-commerce & DTC

AI Search Visibility
for E-commerce Brands

31
avg score

When a shopper asks "best eco-friendly mattress under $1,000," ChatGPT names brands. 57% of shoppers now use AI for product research. The brands cited win awareness at intent-formation — before any click happens.

Canva benchmark78/100
Ramp benchmark71/100
Buying guides Product schema Values pages
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B2B & Enterprise

AI Search Visibility
for B2B Companies

43
avg score

67% of B2B buying journeys now start with AI research. VPs shortlist vendors by asking ChatGPT before ever visiting your site. Vendors on the AI-generated shortlist get the demo. Vendors not on it don't get an RFP.

HubSpot benchmark81/100
Deel benchmark68/100
Buyer-role pages Case studies Original research
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Marketing Agencies

AI Search Visibility
for Agencies

29
avg score

Agencies face a dual problem: 73% of clients now ask why they're invisible in AI search, and prospects use AI to find agencies instead of Google. Both problems require AEO. Most agencies have neither the tools nor the answers.

Top specialist agency61/100
Average boutique22/100
Niche positioning AEO service offering
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Why AEO Differs by Vertical

The same query type produces different citation patterns across industries. Understanding your vertical's specific query landscape is step one in building citation authority.

Query intent by vertical
SaaS: "What's the best [category] tool for [team type]?" — feature and integration queries dominate
DTC: "Best [product] under $X for [use case]?" — values and comparison queries dominate
B2B: "Top [category] vendors for [company size] in [industry]" — shortlisting queries dominate
Agency: "Best [specialty] agency for [client type]" — niche and outcome queries dominate
Content that gets cited
SaaS: Comparison tables, integration docs, use-case pages by job title
DTC: Editorial buying guides, Product schema, sustainability claims, FAQ by purchase stage
B2B: Buyer-role pages, case studies with company size + industry, original research reports
Agency: Niche positioning pages, outcome-specific case studies, thought leadership with data
Avg scores vs leaders
SaaS avg → leader38 → 81
DTC avg → leader31 → 78
B2B avg → leader43 → 81
Agency avg → leader29 → 61
The gap from average to leader is the opportunity. In every vertical, most brands are below 40 — and the leaders haven't locked it up yet.

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